Natural Cosmetics in the U.S. 2017

Topic of the survey

• Frequency of Use
• Purchase of Organic Products
• Purchase Criteria
• Brand Awareness
• Seals
• Demographics

• Method: Online Survey
• Survey name: Statista Survey Natural Cosmetics 2017
• Region: USA
• Number of respondents: 1039
• Age of respondents: 18 years and older
• Type of respondents: US resident population, users of personal care and responsible for the purchase of personal care products for the household
• Survey time period: 19th to 22nd of May 2017

• Age
• Income
• Usage of organic personal care products

Frequency of Use

• How often do you personally use the following products?
• Do you buy any of the following for yourself or your household?

• Of all personal care and cosmetics products you use, what is the total share of organic personal care and cosmetics products?
• Which of the following statements about organic personal care and cosmetics products would you agree with?
• Do you attribute the following features more to organic or conventional personal care and cosmetics products, respectively?

• Do you care about ingredients when buying personal care and cosmetics products?
• Which of these ingredients do you personally consider to have a particularly nurturing effect?
• Do you preferably choose a natural/organic product when buying any of these products from the "decorative cosmetics" category?
• Do you preferably choose a natural/organic product when buying any of these products from the "skin care" category?
• Do you preferably choose a natural/organic product when buying any of these products from the "personal hygiene" category?
• Do you preferably choose a natural/organic product when buying any of these products from the “hair care" category?
• Is it particularly important to you to buy natural products when shopping fragrances (perfume, eau de toilette)?
• Do you preferably choose a natural/organic product when buying any of these products from the "oral care" category?
• Do you preferably choose a natural/organic product when buying any of these products from the “shaving products" category?
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories?
• Which of these features do you value most about organic personal care and cosmetics products?
• How much are you willing to pay for organic products?'
• How much on average do you spend on personal care and cosmetics products per month?
• And how much of this amount do you spend on organic personal care and cosmetics products per month?

• Which of the following organic personal care and cosmetics product brands are you familiar with, even if it is just by name?
• Where do you usually buy organic personal care and cosmetics products?
• According to which criteria do you usually select organic personal care and cosmetics products?
• Do you always buy the same organic personal care and cosmetics products?
• How do you react in case your usual organic personal care and cosmetics product is not available in store?
• What is your source of information about new organic personal care and cosmetics products that you would like to try?

• Which of these seals for certified organic personal care and cosmetics products are you familiar with or have you at least seen, respectively?
• Which of these seals for certified organic personal care and cosmetics products do you particularly trust?

• What is the highest level of education you have completed?
• What is your current marital status?
• Including yourself, how many people - including children - usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually?