Advertising in Italy

Statistics report on advertising in Italy

Advertising in Italy

This report has been compiled to provide statistical information about advertising in Italy.

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Table of contents

Overview of Italian ad market

4
  • Premium Statistic Advertising spending in Italy 2019-2023
  • Premium Statistic Ad spending growth in Italy 2020-2023
  • Premium Statistic Advertising spending in Italy 2019-2022, by medium
  • Premium Statistic Advertising spending change in Italy 2020-2022, by medium

Traditional media

7
  • Premium Statistic Television and video ad spending in Italy 2017-2026
  • Premium Statistic Radio ad spending in Italy 2017-2026
  • Premium Statistic Newspaper advertising spending in Italy 2017-2026
  • Premium Statistic Magazine ad spending in Italy 2017-2026
  • Premium Statistic Cinema ad spending in Italy 2019-2021
  • Premium Statistic OOH ad spending in Italy 2017-2026
  • Premium Statistic Share of digital in OOH ad spending in Italy 2016-2025

Digital media

7
  • Premium Statistic Digital ad spending in Italy 2017-2026
  • Premium Statistic Share of digital in ad spend in Italy 2016-2022
  • Premium Statistic Internet ad spending in Italy 2016-2025, by device
  • Premium Statistic Digital Market Outlook: digital advertising spending in Italy 2020-2028, by format
  • Premium Statistic Online television ad spending in Italy 2016-2025
  • Premium Forecast Revenue of the social media advertising industry in Italy 2019-2028
  • Premium Statistic GoogleAds CPC in Europe 2023, by country

Leading players

3
  • Premium Statistic Leading media groups in Italy 2022
  • Premium Statistic Leading media agencies in Italy 2022
  • Premium Statistic Most creative advertising agencies in Europe 2022

Consumer insights

5
  • Premium Statistic Main channels of new brand discovery Italy Q3 2022
  • Premium Forecast Attitudes towards online advertising in Italy 2023
  • Premium Statistic Social media product placement effectiveness in Italy 2022, by age
  • Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
  • Premium Statistic Reasons why Italians follow influencers 2022
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