Brands in Canada

Statistics report on brand perception and marketing in Canada

Brands in Canada

This report has been compiled to provide statistical information about brand perception and marketing in Canada.

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Table of contents

Leaders

5
  • Premium Statistic Most valuable Canadian brands 2023
  • Premium Statistic Canada: leading authentic brands 2017
  • Premium Statistic Canada's most influential brands 2021
  • Premium Statistic Canada support for brand social campaigns in 2017
  • Premium Statistic Most reputable companies in Canada 2022

Brand loyalty

8
  • Premium Statistic Canada: consumers favorite loyalty programs 2018
  • Premium Statistic Canada: number of loyalty program memberships 2015-2017
  • Premium Statistic Canada: distribution of loyalty program memberships 2017, by sector
  • Premium Statistic Loyalty program membership per program member in Canada 2020-2021, by type
  • Premium Statistic Canadian consumers who were satisfied with loyalty programs 2017, by type
  • Premium Statistic Top personal care and beauty stores at which consumers regularly shop in Canada 2019
  • Premium Statistic Canada membership of selected loyalty programs 2016
  • Premium Statistic Reasons consumers break up with brands in Canada 2020

Consumer perception

7
  • Premium Statistic Canadian perceptions on private labels and brand loyalty 2017
  • Premium Statistic Brand trust and product benefits perception in Canada 2016
  • Basic Statistic Online Canadians' attitude to location-based technology usage in stores in 2016
  • Premium Statistic Consumers shopping locally during the holiday season in Canada 2016
  • Premium Statistic Importance of retailer reputation during the holiday season Canada 2016
  • Premium Statistic Canada consumer perception of loyalty programs 2017
  • Premium Statistic Most important attributes when buying luxury goods in Canada in 2018

Trust

6
  • Premium Statistic Share of Canadians willing to pay more for trusted brand products 2015-2022
  • Premium Statistic Leading trusted brands in Canada 2020
  • Premium Statistic Share of consumers who recall ads from trusted brands Canada 2019
  • Premium Statistic Share of consumers who recall ads from trusted brands September 2019, by gender
  • Premium Statistic Share of Canadians willing to pay more for trusted brand products 2021, by age
  • Premium Statistic Share of Canadians willing to pay more for trusted brand products 2021, by gender

Private vs. brand label

7
  • Premium Statistic Share of private label buyers in Canada 2016, by household size
  • Premium Statistic Private label prices compared to national brands in Canada 2014-2016
  • Premium Statistic Attitudes towards private labels and name brands in Canada 2020
  • Premium Statistic Frequency of buying private label products among consumers in Canada 2023
  • Premium Statistic Private label dollar share of consumer packaged goods categories in Canada 2017
  • Premium Statistic Share of private label health and beauty market in Canada by product 2017
  • Premium Statistic Share of private label food market in Canada by product 2017

Social media

5
  • Premium Statistic Social media brand engagement among Canadian consumers 2016
  • Premium Statistic Most popular brands on Twitter in Canada 2021, by audience
  • Premium Statistic Most popular brands on YouTube in Canada 2021, by video views
  • Premium Statistic Consumers comfortable with brand communications via digital channels Canada 2018-2019
  • Premium Statistic Share of time spent communicating with brands on social media 2016, by gender
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