Digital advertising in Poland

Statistics report on digital advertising in Poland

Digital advertising in Poland

This report presents statistics and charts on the digital advertising market in Poland, the fastest-growing segment of the country's advertising industry. It gives an overview of the major digital advertising formats, such as video, e-mail, and social media ads. Separate chapters are dedicated to other formats and consumer attitudes toward online ads.

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Table of contents

Overview

7
  • Premium Statistic Value of the online advertising market in Poland 2021-2027
  • Premium Forecast Digital advertising expenditure in Poland 2018-2027
  • Premium Forecast Revenue of the digital advertising market in Poland 2019-2028, by segment
  • Premium Forecast Revenue growth of digital advertising in Poland 2019-2028
  • Premium Statistic Share of different formats in the digital advertising market in Poland 2022
  • Premium Statistic Important characteristics of a good newsletter in Poland 2022
  • Premium Statistic Worst mistakes in newsletters received in Poland 2022

E-mail advertising

8
  • Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2022
  • Premium Statistic Types of e-mail newsletters received in Poland 2022
  • Premium Statistic Share of respondents who use e-mail blocks and filters in Poland 2022
  • Premium Statistic Amount of e-mail spam received in Poland 2022
  • Premium Statistic Factors in subscribing to e-mail newsletters in Poland 2022
  • Premium Statistic Most common reasons for deleting e-mails without opening in Poland 2022
  • Premium Statistic E-mail marketing performance indicators in Poland 2022
  • Premium Statistic Average Open Rate in e-mail marketing campaigns in Poland 2022

Mobile advertising

5
  • Premium Statistic Share of mobile advertising in online advertising market in Poland 2015-2022
  • Premium Statistic Indicators for measuring effectiveness of SMS marketing in Poland 2021
  • Premium Statistic Ways of sending SMS messages in business in Poland 2021
  • Premium Statistic Methods of database building for SMS marketing in Poland 2021
  • Premium Statistic Mobile advertising market size in Poland 2021-2027

Social media advertising

9
  • Premium Forecast Revenue of the social media advertising industry in Poland 2019-2028
  • Premium Statistic Share of social media advertising in online advertising market in Poland 2015-2022
  • Premium Statistic Advertising reach of leading social media in Poland 2023
  • Premium Statistic Change in the advertising reach of leading social media in Poland 2023
  • Premium Statistic Social media advertising audience in Poland 2024, by gender and age
  • Premium Statistic Most popular communication channels chosen for influencer marketing in Poland 2023
  • Premium Statistic Most popular influencer types chosen for influencer marketing in Poland 2023
  • Premium Statistic Changes in advertising value in media classes in Poland 2021-2022
  • Premium Statistic Share of media classes in the advertising market in Poland 2021-2023

Video/display advertising and other formats

10
  • Premium Forecast Ad spending of the digital video advertising industry in Poland 2020-2029
  • Premium Statistic Share of video advertising in online advertising market in Poland 2015-2022
  • Premium Forecast Ad spending of the banner advertising industry in Poland 2019-2028
  • Premium Forecast Ad spending of the search advertising industry in Poland 2019-2028
  • Premium Statistic Share of announcement advertising in online advertising market in Poland 2015-2022
  • Premium Statistic Share of display advertising in online advertising market in Poland 2015-2022
  • Premium Statistic Share of native advertising in online advertising market in Poland 2019-2022
  • Premium Statistic Share of SEM advertising in online advertising market in Poland 2015-2022
  • Basic Statistic Television advertising expenditure in Poland in 2021-2022, by brand
  • Premium Statistic Share of OOH advertising in Poland 2023, by sector

Consumer behavior

4
  • Premium Statistic Attitude toward online advertising in Poland 2022-2023
  • Premium Statistic Influence of internet advertising when shopping online in Poland 2022-2023
  • Premium Statistic Influence of mobile advertising on customer purchases in Poland 2021
  • Premium Statistic Assessment of the level of digital advertising expenditure in Poland 2021
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FURTHER REPORTS

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