In 2023, digital display advertising spending in the United States amounted to 66.1 billion U.S. dollars. A year earlier, it stood at 63.5 billion, which signifies an annual growth rate of four percent.
Digital display advertising spending in the United States from 2020 to 2023 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Distribution of digital advertising spending in Chile 2023, by format
- Premium Statistic Digital display and banner advertising spending in Peru 2021-2023
- Basic Statistic Digital display advertising revenue in Germany 2013-2023
- Premium Statistic Yahoo: share of U.S. digital display ad revenues 2016-2019
- Premium Statistic Display ad spend in Ireland 2018-2023
- Premium Statistic Online display ad spend in the UK 2019-2023
- Premium Statistic Digital display ad spend growth in the U.S. 2020-2023
- Premium Statistic Digital publisher revenue growth in the UK 2023, by type
- Premium Statistic Display ad spend in France 2012-2023
- Premium Statistic Display ad spend in France 2023, by format
About the region
9
- Premium Statistic Online advertising revenue in the U.S. 2004-2020, by pricing model
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Search advertising spending in the U.S. 2019-2026
- Premium Statistic Largest internet display advertisers in the U.S. 2022
- Premium Statistic Google ad revenue in the U.S. 2019-2024
- Premium Statistic Cost-per-mille (CPM) of Amazon & Walmart ads in the U.S. 2020
- Premium Statistic Share of social in digital ad spend in the U.S. 2021-2025
- Premium Statistic Social ad revenue growth in the U.S. 2021-2025
Other regions
10
- Premium Statistic Mobile internet ad revenue Australia 2013-2022
- Premium Statistic Display ad budget share in Ukraine 2019-2021, by format
- Premium Statistic Banner ad spend worldwide 2021-2028
- Premium Statistic Digital display advertising expenditure in Finland 2008-2015
- Premium Statistic Digital display advertising spending in France 2023, by format
- Premium Statistic Online ad spend growth in CEE 2000-2024
- Premium Statistic Display advertising CTR in select Asia Pacific countries 2013-2014
- Premium Statistic Market volume of online advertising in Switzerland 2006-2017, by segment
- Premium Statistic Digital ad spend in Mexico 2018-2020, by format
- Premium Statistic Digital share of advertising spending in Sweden 2012-2024
Related statistics
10
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Digital display advertising expenditure in Austria 2021-2022
- Premium Statistic Digital publisher advertising revenue growth in the UK 2021-2023
- Premium Statistic Online display ad spend growth in the UK 2020-2023
- Premium Statistic Digital ad spend in Germany 2020-2023, by device
- Premium Statistic Digital advertising spending in the UK H1 2022, by format
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Mobile display ad viewability rates worldwide 2019-2022
- Premium Statistic Display ad spending Europe 2022, by country
- Premium Statistic Distribution of online advertising revenue in Denmark 2020, by channel
Further Content: You might find this interesting as well
Statistics
IAB (U.S.). (April 16, 2024). Digital display advertising spending in the United States from 2020 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/273443/online-display-advertising-revenue-in-the-united-states/
IAB (U.S.). "Digital display advertising spending in the United States from 2020 to 2023 (in billion U.S. dollars)." Chart. April 16, 2024. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/273443/online-display-advertising-revenue-in-the-united-states/
IAB (U.S.). (2024). Digital display advertising spending in the United States from 2020 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/273443/online-display-advertising-revenue-in-the-united-states/
IAB (U.S.). "Digital Display Advertising Spending in The United States from 2020 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/273443/online-display-advertising-revenue-in-the-united-states/
IAB (U.S.), Digital display advertising spending in the United States from 2020 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273443/online-display-advertising-revenue-in-the-united-states/ (last visited June 08, 2024)
Digital display advertising spending in the United States from 2020 to 2023 (in billion U.S. dollars) [Graph], IAB (U.S.), April 16, 2024. [Online]. Available: https://www.statista.com/statistics/273443/online-display-advertising-revenue-in-the-united-states/