Dairy products - brand vs. price Germany 2021

In 2020, around 37 percent of Germans said that they pay more attention to the brand than the price when purchasing milk products. This statistic presents the result of a survey conducted in Germany from 2014 to 2021 on brand and price awareness when purchasing dairy products such as cheese, yoghurt and quark.

Do you pay more attention to the brand or price when purchasing dairy products (such as cheese, yoghurt or quark)?

Characteristic	Brand	Price	I cannot say
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
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Release date

November 2021

More information

Region

Germany

Survey time period

2014 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older.

Information on the sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons.
2018: 23,086 respondents, projected base of 70.45 million persons.
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people
The figures have been taken from the following studies:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on the methodology can be found here.