Brand momentum of select home insurance brands in Great Britain H1 2019
According to a survey among six thousand home insurance customers in Great Britain (GB), a total of five insurance providers grew their market share by 0.5 percent or more in the beginning of 2019. In the six months leading up to the 30th of June 2019, Aviva's market share increased by 0.8 percent. Direct Line was also among the top ten growing home insurance brands with 0.3 percent market share increase.