Leading online platform types for luxury e-commerce in China 2019

Published by
Xin Ou,
Feb 27, 2024
This statistic shows the results of a survey about the leading channels for luxury purchases online in China as of 2019. During the survey period, around 35 percent of respondents in China who had purchased luxury items online said they had most recently shopped on generalist e-commerce platforms like Taobao, Tmall, JD, etc.

Distribution of platforms for luxury purchases online in China as of 2019, by type

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Release date

June 2019

Region

China

Survey time period

2019

Number of respondents

approx. 1,500 luxury consumers

Special properties

among luxury shoppers on Tencent platforms in the past 12 months

Supplementary notes

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

Original survey question:
Through which channel did you purchase your most recent luxury product?

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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury watch industryLuxury goods in Europe
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