Mexico: share of digital buyers in El Buen Fin 2019, by age
El Buen Fin took place from November 15 to 18 in Mexico, 26 percent of digital buyers in the North American country who shopped online during the event were aged between 18 and 24 years. E-commerce users aged between 25 and 34 years also amounted to 26 percent of online shoppers who participated in El Buen Fin.
In 2019, when shopping season