Impact of AI-enabled marketing on business outcomes worldwide 2020

Published by
J. G. Navarro,
Jan 6, 2023
In a survey conducted among global marketers in late 2020, it was found that 41 percent of respondents saw an increase in revenue growth and improved performance owing to the use of AI in their marketing campaigns. Another 38 percent attributed creating personalized consumer experiences to AI use for marketing purposes.

Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020

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Release date

February 2021

Region

Worldwide

Survey time period

October 8 to December 21, 2020

Number of respondents

321 respondents

Supplementary notes

Question: :What outcomes is your marketing team achieving with AI today? Choose all that apply."
The sample comprised predominantly of respondents from North America (48%); total number of countries included in the sample was 43.

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Artificial intelligence (AI) in programmatic advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing
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