Tools used to prove campaign effectiveness by marketeers in Belgium 2017
The statistic displays the results of a survey concerning tools used to prove campaign effectiveness by marketeers in Belgium in 2017. The survey results show that as of 2017, social media tracking tools and brand sales results were most frequently relied on as campaign effectiveness indicators by the communications experts surveyed. Approximately 65 percent of survey respondents indicated that social media tracking tools were used to show the effectiveness of their last campaign, while 30 percent had relied on cookies.