Reasons for K-pop popularity worldwide 2022

Main reasons for South Korean pop music's (K-pop) popularity worldwide as of December 2022

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Release date

March 2023

Region

Worldwide, South Korea

Survey time period

November 11 to December 9, 2022

Number of respondents

12,975 foreigners worldwide*

Age group

15-59 years

Special properties

respondents who experienced South Korean music contents

Method of interview

Online panel

Supplementary notes

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

Original question: "Why do you think K-pop became so popular?"

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