The statistic presents the types of banks Americans switched to in the last five years as of 2016, by generation. It was found that 13 percent of the Millennials switched to a digital bank.
What type of bank did you switch to?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Channels used to perform routine transactions in the U.S. 2016, by generation
- Premium Statistic Interest towards innovative banking features in the U.S. 2016, by generation
- Premium Statistic Channels used to perform routine banking transactions in the U.S. 2016
- Premium Statistic Channels used to share documents with banks in the U.S. 2016
- Premium Statistic Channels used to select/purchase new banking services in the U.S. 2016
- Premium Statistic Time of last visit in bank branch in the U.S. 2016
- Premium Statistic Important factors U.S. banking customers considered when choosing a bank 2017
- Premium Statistic Mobile banking customers' share in the online banking sector South Korea 2017-2022
- Premium Statistic Mobile banking transactions growth rate South Korea 2013-2022
- Premium Statistic Share of adults using traditional bank accounts worldwide in 2021, by region
About the region
10
- Premium Statistic Number of consumer complaints reported to CFPB in the U.S. 2023, by type
- Premium Statistic Bank account and service complaints reported CFPB in the U.S. 2023
- Premium Statistic Average interest rate on checking account in the U.S. 1998-2014
- Premium Statistic Processes in banking affairs in the U.S. 2024
- Premium Statistic Money service complaints reported to CFPB in the U.S. 2023
- Premium Statistic Distribution of consumer complaints received by CFPB in the U.S. 2023
- Premium Statistic Share of unbanked households in the U.S. 2009-2021
- Premium Statistic Reasons to adopt challenger banks in the U.S. 2022
- Premium Statistic Unbanked rate of U.S. households 2019, by ethnicity
- Premium Statistic Unbanked rate of U.S. households 2019, by education
Selected statistics
10
- Basic Statistic Assets of all central banks globally 2002-2022
- Basic Statistic Total assets of the Industrial and Commercial Bank of China 2012-2023
- Premium Statistic Operating income of the Industrial and Commercial Bank of China 2013-2023
- Premium Statistic Operating income of the Bank of Communications 2013-2023
- Basic Statistic Total assets of the Bank of Communications 2013-2023
- Basic Statistic Total assets of the China Construction Bank 2013-2023
- Basic Statistic Return on average common shareholder equity at Goldman Sachs 2009-2023
- Premium Statistic Employee compensation and benefits at Deutsche Bank 2006-2022
- Premium Statistic Leading banks in the Middle East in 2023, by brand value
- Basic Statistic Net revenue from investment banking at Goldman Sachs 2009-2023
Other regions
10
- Premium Statistic Largest European digital banks 2024, by funding amount
- Premium Statistic Italy: essential characteristics of the bank of the future 2018
- Premium Statistic Number of digital bank customers South Korea 2023, by bank
- Premium Statistic Capital raised by challenger banks globally 2015-2020
- Premium Statistic Number of customers using Air Bank 2012-2017
- Premium Statistic Largest domestic banks in Benelux 2023, by net profit
- Premium Statistic Methods used to perform banking transactions in Canada from 2012 to 2018
- Premium Statistic Total assets of Tinkoff Bank from 2018 to 2022
- Premium Statistic Number of employees of Itaú bank in Brazil 2016-2021
- Premium Statistic Banking channels used by customers in Kenya 2021-2022
Related statistics
10
- Premium Statistic Number of customers at selected digital banks in Europe 2023
- Premium Statistic Profit/loss after tax of Revolut 2015-2022
- Premium Statistic Number of customers at selected European fintech companies 2018
- Premium Statistic European online banking functionality benchmark in 2017
- Premium Statistic Largest banks in the Netherlands 2023, by total assets
- Premium Statistic Total assets of the largest banks in the UK 2012-2023
- Premium Statistic Number of mobile banking users of Bank of America globally 2012-2023
- Premium Statistic Total assets of Nordea 2014-2023
- Premium Statistic Revenue of OP Financial Group 2010-2022
- Premium Statistic Total assets of OP Financial Group 2010-2022
Further related statistics
10
- Prepaid debit card use in U.S. households 2013-2019, by tenure
- U.S. cell phone owners who use mobile banking 2013, by ethnicity
- Assets of financial institutions in Hong Kong 2012-2022, by institution type
- Value of bank assets in Chile 2002-2018
- Assets of financial institutions in Brazil 2018, by institution type
- Senior chief financial officer salary per annum in Switzerland 2023
- Total number of shares issued by Allianz Group 2009-2023
- Employees of Banco Santander 2013-2023, by gender
- Total assets of Banco Santander 2001-2023
- Banco Santander global operations: geographic diversification of profit 2023
Further Content: You might find this interesting as well
Statistics
- Prepaid debit card use in U.S. households 2013-2019, by tenure
- U.S. cell phone owners who use mobile banking 2013, by ethnicity
- Assets of financial institutions in Hong Kong 2012-2022, by institution type
- Value of bank assets in Chile 2002-2018
- Assets of financial institutions in Brazil 2018, by institution type
- Senior chief financial officer salary per annum in Switzerland 2023
- Total number of shares issued by Allianz Group 2009-2023
- Employees of Banco Santander 2013-2023, by gender
- Total assets of Banco Santander 2001-2023
- Banco Santander global operations: geographic diversification of profit 2023
Salesforce Research. (January 16, 2017). What type of bank did you switch to? [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/
Salesforce Research. "What type of bank did you switch to?." Chart. January 16, 2017. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/
Salesforce Research. (2017). What type of bank did you switch to?. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/
Salesforce Research. "What Type of Bank Did You Switch To?." Statista, Statista Inc., 16 Jan 2017, https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/
Salesforce Research, What type of bank did you switch to? Statista, https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/ (last visited May 21, 2024)
What type of bank did you switch to? [Graph], Salesforce Research, January 16, 2017. [Online]. Available: https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/