Individuals who used their favorite website to purchase goods in the UK in 2017
This statistic displays the share of generational groups who turned to their favorite website to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group turned to their favorite website the most was the Boomers group, with ten percent preferring to purchase goods this way. The generational groups who turned to their favorite website the least were the Millennials and Gen X groups, with eight percent of respondents from this group favoring this method of shopping.