Willingness to pay more for advanced car features in Italy 2017, by type
This statistic illustrates the share of respondents willing to pay more than 400 euros for advanced features for their vehicles in Italy as of 2017.
During the survey, it was found that 41 percent of the respondents were willing to pay more for an alternative powertrain, while only 19 percent of the respondents stated that would be willing to pay more for connectivity features.