Italy: beneficial marketing skills in the agricultural sector 2017
This statistic depicts the results of a survey conducted in Italy in 2017 among agribusinesses. During the survey, representatives of agricultural companies were asked to indicate the most beneficial marketing skills agribusiness CEOs should have. According to the survey results, 59 percent of the interviewed companies stated that CEOs should have a comprehensive knowledge about the market segment the company is operating in and, therefore, be able to develop the right distribution channel strategies.