In 2027, consumers are projected to spend 125 billion U.S. dollars on mobile apps from the Apple App Store. Combined user spending in the App Store and Google Play is set to reach almost 186 billion U.S. dollars by 2027. This would represent an increase of over 50 percent compared to the total consumer spending registered in 2022 across the two major app distributors. The estimated app spending for the years between 2023 and 2024 have decreased considerably from past projections, as the digital market experiences a slowing growth trend.
Mobile app consumer spending worldwide from 2022 to 2027, by store (in billion U.S. dollars)
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Other statistics that may interest you Mobile app monetization
Overview
8
- Basic Statistic Annual number of global mobile app downloads 2016-2023
- Premium Statistic Mobile app downloads worldwide 2019-2027, by segment
- Premium Statistic Mobile app revenue worldwide 2019-2027, by segment
- Premium Statistic Leading iPhone apps worldwide 2023, by downloads
- Premium Statistic Leading Android apps worldwide 2023, by downloads
- Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2023
- Premium Statistic Global mobile app consumer spending 2016-2023
- Basic Statistic Annual global mobile app consumer spending 2022-2027, by store
User acquisition, retention, and conversion
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- Premium Statistic Leading targeting criteria for global mobile app user acquisition 2022
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Most used pricing methods for global mobile app user acquisition 2022
- Premium Statistic Leading mobile app user acquisition campaign actions 2022
- Premium Statistic Global Android app retention rate Q3 2023
- Premium Statistic Global iOS app retention rate Q3 2023
- Premium Statistic Apps global conversion rate for purchases and subscriptions Q1 2022
- Premium Statistic Conversion rate of Android apps in the U.S. 2022, by category
App monetization
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- Basic Statistic Global app market value 2022, by monetization
- Premium Statistic Average price of paid Android apps 2024
- Premium Statistic Average price of paid iOS apps 2024
- Premium Statistic Average price of paid Amazon Appstore apps 2024
- Premium Statistic Global app market revenues 2018-2027, by segment
- Premium Statistic Global app market revenues growth 2018-2026, by segment
- Premium Statistic Google Play Store: monetization of highest-ranking apps 2022, by category
- Premium Statistic Apple App Store: monetization of highest-ranking apps 2022, by category
App stores
8
- Premium Statistic Number of apps available in leading app stores Q3 2022
- Basic Statistic Revenue split for app stores worldwide 2023
- Basic Statistic Distribution of free and paid Android apps 2019-2024
- Basic Statistic Number of active apps from the Apple App Store 2008-2023
- Basic Statistic Most popular Apple App Store categories 2022
- Premium Statistic Global Google Play and Apple App Store app revenues 2022
- Basic Statistic Apple App Store: average app price 2024
- Basic Statistic Annual Apple App Store iOS developer payout 2015-2022
App publishers
5
- Premium Statistic Apps generating more than one million U.S. dollars from U.S. consumers 2016-2022
- Premium Statistic Top app publisher share of global app downloads 2022
- Premium Statistic Global revenues and downloads for top app publishers 2019-2022
- Premium Statistic Top app publisher share of global app revenue 2022
- Premium Statistic Super apps: drivers of consumers trust in publishers 2022
Mobile gaming
6
- Basic Statistic Apps & mobile games global consumer spending 2022
- Premium Statistic Gaming revenue worldwide 2022, by segment
- Basic Statistic Apple App Store: number of available gaming apps as of Q3 2022
- Premium Statistic Leading iPhone gaming app publishers worldwide 2022, by revenue
- Basic Statistic Google Play: number of available gaming apps as of Q3 2022
- Basic Statistic Amazon Appstore: number of available gaming apps as of Q3 2022
Spotlight: subscription apps
7
- Premium Statistic Subscription model adoption in selected app categories 2023
- Premium Statistic Android subscription apps global install rate 2022-2023
- Premium Statistic iOS subscription apps global install rate 2022-2023
- Premium Statistic Mobile app subscription global renewal rates 2022
- Premium Statistic Free trial strategies within subscription apps 2023
- Premium Statistic Length of free trial periods within subscription apps 2023
- Premium Statistic Mobile app subscribers retained after one year 2023, by renewal model
Further related statistics
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- Global mobile app spending 2016 & 2021
- Global in-app advertising and app store gross spend 2016, 2017 & 2021
- Time spent viewing travel content via mobile app or browser in the UK 14-2015
- Travel content reach as compared with U.S. in the UK 2015, by category
- Most implemented digital competences in companies in Spain in 2015
- Most relevant digital skills for company managers in Spain 2015
- Share of internet users who paid for online content in the Middle East by method 2016
- Consumers who have paid to own digital content in the Middle East 2015-2016
- Consumers who have paid for digital content subscriptions in Middle East 2015-2016
- Average U.S. iPhone users in-app spending 2015-2020
- Online content services ranked by awareness in the United Kingdom (UK) as of May 2018
- Knowledge about online video platforms among internet users in the Middle East 2016
- Internet user share who consume online videos in the Middle East by device 2016
- Share of users unsatisfied with online videos in the Middle East by service 2016
- Consumers who have paid for digital content in the past year in MENA 2015-2016
- Mobile spend as a share of monthly income in African countries 2016
- Average U.S. iPhone users in-app spending 2020, by category
- Time spent using digital media Japan 2019, by age group
- Digital content frustrations South Korea 2019
Further Content: You might find this interesting as well
Statistics
- Global mobile app spending 2016 & 2021
- Global in-app advertising and app store gross spend 2016, 2017 & 2021
- Time spent viewing travel content via mobile app or browser in the UK 14-2015
- Travel content reach as compared with U.S. in the UK 2015, by category
- Most implemented digital competences in companies in Spain in 2015
- Most relevant digital skills for company managers in Spain 2015
- Share of internet users who paid for online content in the Middle East by method 2016
- Consumers who have paid to own digital content in the Middle East 2015-2016
- Consumers who have paid for digital content subscriptions in Middle East 2015-2016
- Average U.S. iPhone users in-app spending 2015-2020
- Online content services ranked by awareness in the United Kingdom (UK) as of May 2018
- Knowledge about online video platforms among internet users in the Middle East 2016
- Internet user share who consume online videos in the Middle East by device 2016
- Share of users unsatisfied with online videos in the Middle East by service 2016
- Consumers who have paid for digital content in the past year in MENA 2015-2016
- Mobile spend as a share of monthly income in African countries 2016
- Average U.S. iPhone users in-app spending 2020, by category
- Time spent using digital media Japan 2019, by age group
- Digital content frustrations South Korea 2019
Sensor Tower, & Mobile Marketing Reads. (July 18, 2023). Mobile app consumer spending worldwide from 2022 to 2027, by store (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/
Sensor Tower, und Mobile Marketing Reads. "Mobile app consumer spending worldwide from 2022 to 2027, by store (in billion U.S. dollars)." Chart. July 18, 2023. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/
Sensor Tower, Mobile Marketing Reads. (2023). Mobile app consumer spending worldwide from 2022 to 2027, by store (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/
Sensor Tower, and Mobile Marketing Reads. "Mobile App Consumer Spending Worldwide from 2022 to 2027, by Store (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Jul 2023, https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/
Sensor Tower & Mobile Marketing Reads, Mobile app consumer spending worldwide from 2022 to 2027, by store (in billion U.S. dollars) Statista, https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/ (last visited March 29, 2024)
Mobile app consumer spending worldwide from 2022 to 2027, by store (in billion U.S. dollars) [Graph], Sensor Tower, & Mobile Marketing Reads, July 18, 2023. [Online]. Available: https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/