U.S. consumers' purchase locations for gin 2017
gin from tv shops or the store of the individual brand is not as high with about 9% of the respondents purchasing the beverage via those sales channels. Gin is among the most popular drinks within the U.S. spirit industry, with a reported sales volume of 9.76 million 9-liter cases in 2018. In that same year, Seagram’s Gin sold close to 2 million 9-liter cases of gin which makes it the leading gin brand by volume sales in the United States.
When it comes to purchasing gin in the U.S., 46% of respondents in the U.S. aged 21 and older choose supermarkets. Second among the most frequented places to buy gin at rank beverage markets with 31% of the consumers purchasing the clear alcoholic spirit there. Meanwhile, the number of American consumers who buy