U.S. consumers' selection criteria for gin 2017
Meanwhile, not many respondents regard advertisement as a considerable decision factor when buying gin. Same is the case with ingredients as just 6% of the consumers base their purchase on this criterion.
America’s popular gin
Seagram’s Gin is the leading gin brand in the United States based on volume sales, with a sales volume of more than 1.8 million 9-liter cases in 2018. The brand offers a diverse line up of gins but when it comes to their flagship product, it’s Seagram’s Extra Dry Gin. It sold more than two million 9-liter cases worldwide in 2018 which makes Seagram's the sixth most popular brand in the global gin market.