In 2016, a survey was conducted in Italy on the behavior of online video users. According to the survey results, one in two respondents used their smartphones to watch short videos, while about a third of interviewees used it to share videos on social platforms. By contrast, only six percent of respondents watched TV shows or series on streaming on their smartphones.
Share of individuals who engage in video-related activities on their smartphones in Italy in 2016
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Smartphone TV series viewing in Poland 2018, by generation
- Premium Statistic Penetration of smartphone video viewing in Poland 2018, by generation
- Premium Statistic U.S. mobile phone video viewership growth 2014-2020
- Premium Statistic Top TV channels on YouTube in Italy 2020
- Premium Statistic Italy: popularity of television viewing devices 2017 by service
- Premium Statistic Individuals using selected video streaming and download services in Sweden 2021
- Premium Statistic Most popular educational institutions on YouTube in Finland 2020, by video views
- Premium Statistic COVID-19 impact on the subscriptions to video streaming services in Finland 2020
- Premium Statistic Choosing what to watch on TV and streaming service in Sweden 2019, by age and gender
About the region
10
- Premium Statistic Italy: YouTube videos optimal length 2018
- Premium Statistic Popularity of wearable devices in Italy 2016
- Basic Statistic Italy: daily television viewing habits 2017
- Premium Statistic Willingness to pay for online content and services in Italy 2016-2017
- Basic Statistic Italy: average monthly time spent on YouTube 2018, by age group
- Premium Statistic Italy: Facebook videos optimal length 2018
- Premium Statistic Italy: online video sources 2015
- Premium Statistic Average internet connection speeds in Italy 2023, by type
- Premium Statistic Leading radio channels on YouTube in Italy 2020
- Premium Statistic Leading entertainment channels on YouTube in Italy 2020
Other regions
10
- Premium Statistic Netflix's quarterly net income 2013-2024
- Premium Statistic Access to Viaplay at home in Sweden 2015-2021
- Premium Statistic Daily use of traditional TV and video streaming services in Norway 2022, by age
- Premium Statistic Film and TV show streaming platform usage among teenagers in Germany 2022-2023
- Premium Statistic Favorite content categories for TikTok creators in Poland 2022
- Premium Statistic Individuals using selected video streaming and download services in Denmark 2021
- Basic Statistic YouTube: Leading channels in Angola 2021, by number of video views
- Premium Statistic Mexico: popular video streaming services 2020
- Premium Statistic Most popular sports clubs on YouTube in Finland 2020, by number of video views
- Premium Statistic Coronavirus: HBO audience growth U.S. 2020
Related statistics
10
- Premium Statistic Watching films and videos on mobile phones by children in Sweden 2020, by age
- Premium Statistic Leading Youtubers from Belgium based on views 2018
- Basic Statistic Leading YouTubers from the Netherlands based on views 2018
- Basic Statistic YouTube penetration in selected countries and territories 2024
- Premium Statistic Digital video audience in the UK 2020-2026
- Basic Statistic Average YouTube video length 2018, by category
- Basic Statistic Leading Youtubers from the Netherlands based on subscribers 2018
- Basic Statistic Leading Youtubers from Belgium based on subscribers 2018
- Premium Statistic Global YouTube celebrity or vlogger viewership 2016, by age group
- Basic Statistic Use of smartphones to go online in the United Kingdom (UK) 2022, by age group
Further related statistics
10
- Netflix's annual revenue 2002-2023
- Device preference for internet browsing in the United Kingdom (UK) 2015, by age
- U.S. cell phone owners who use mobile banking 2013, by ethnicity
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Mobile internet use via laptops in Great Britain 2019, by demographic
- Consumer concerns about cloud services in 2012
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Social network usage for news access worldwide 2019-2023
- Retail video market: consumer spending on physical video in France 2008-2022
- Number of TV households in the UK 2013-2022
Further Content: You might find this interesting as well
Statistics
- Netflix's annual revenue 2002-2023
- Device preference for internet browsing in the United Kingdom (UK) 2015, by age
- U.S. cell phone owners who use mobile banking 2013, by ethnicity
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Mobile internet use via laptops in Great Britain 2019, by demographic
- Consumer concerns about cloud services in 2012
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Social network usage for news access worldwide 2019-2023
- Retail video market: consumer spending on physical video in France 2008-2022
- Number of TV households in the UK 2013-2022
Il Sole 24 Ore. (August 2, 2017). Share of individuals who engage in video-related activities on their smartphones in Italy in 2016 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/732739/video-related-smartphone-usage-in-italy/
Il Sole 24 Ore. "Share of individuals who engage in video-related activities on their smartphones in Italy in 2016." Chart. August 2, 2017. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/732739/video-related-smartphone-usage-in-italy/
Il Sole 24 Ore. (2017). Share of individuals who engage in video-related activities on their smartphones in Italy in 2016. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/732739/video-related-smartphone-usage-in-italy/
Il Sole 24 Ore. "Share of Individuals Who Engage in Video-related Activities on Their Smartphones in Italy in 2016." Statista, Statista Inc., 2 Aug 2017, https://www.statista.com/statistics/732739/video-related-smartphone-usage-in-italy/
Il Sole 24 Ore, Share of individuals who engage in video-related activities on their smartphones in Italy in 2016 Statista, https://www.statista.com/statistics/732739/video-related-smartphone-usage-in-italy/ (last visited May 11, 2024)
Share of individuals who engage in video-related activities on their smartphones in Italy in 2016 [Graph], Il Sole 24 Ore, August 2, 2017. [Online]. Available: https://www.statista.com/statistics/732739/video-related-smartphone-usage-in-italy/