Women's shampoo brand and product loyalty in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked if they normally buy the same shampoo products in the United Kingdom (UK) in 2017. A majority of 71 percent of respondents admit to usually acquiring the same shampoo products, while 21 percent said they always do. In contrast, only eight percent of respondents admit to always buying a different brand.