Netherlands: social media Baby Boomers 2020

Dutch baby boomers, or people ages 65 to 79, for the most part used WhatsApp and Facebook, but not any other social media platforms in 2020. Roughly 70 percent of the respondents indicated they actively make use of Facebook. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each.

Most popular social media platforms among Baby Boomers in the Netherlands as of January 2020

Characteristic	Share of the respondents
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Release date

2020

More information

Region

Netherlands

Survey time period

January 2020

Number of respondents

7,000 respondents

Age group

65-79 years

Method of interview

Online survey

Supplementary notes

The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." The used sample is a representative reflection of the Dutch population of 15 years and older.

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