Most popular luxury brands in the U.S. on social media 2019
Between January to November 2019, the most popular luxury apparel brand on social media in the United States was Victoria Beckham. The luxury designer brand had 98.3 million cross-platform actions on brand-owned social media content and an audience of 41.5 million users on social media. The second-most popular brand was Chanel, with 61.7 million social media actions and an online user audience of 90 million.