Degree of marketing systems integration in companies worldwide 2016

Level of marketing systems integration in organizations worldwide in 2016

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Release date

February 2016

Region

Worldwide

Survey time period

early 2016

Number of respondents

700 marketing professionals*

Supplementary notes

* 77 percent of respondents were based in North America (U.S./Canada) with representation from the EMEA region (20 percent) and the Asia Pacific region (three percent)
Question: Are the marketing systems integrated and share data?

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