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Leading factors consumers take into account when making spending decisions in Japan as of December 2018
Major factors influencing consumer purchasing decisions in Japan 2018
The statistic presents leading factors influencing consumer spending decisions in Japan as of March 2018. Most respondents, about 54 percent, made their purchasing decisions based on an increase or decrease in their household's income. According to 14.6 percent of respondents, their spending decisions depended on the progress of their loan repayments.
Leading factors consumers take into account when making spending decisions in Japan as of December 2018
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Source

Release date

January 2019

Region

Japan

Survey time period

November 9 to December 5, 2018

Number of respondents

4,000 respondents

Age group

20 years and older

Method of interview

Postal questionnaire

Supplementary notes

Original question: Which of the following is/are the major factor(s) that your household will consider when making spending decisions for the next twelve months?
Multiple answers were allowed.

Major factors influencing consumer purchasing decisions in Japan 2018
The statistic presents leading factors influencing consumer spending decisions in Japan as of March 2018. Most respondents, about 54 percent, made their purchasing decisions based on an increase or decrease in their household's income. According to 14.6 percent of respondents, their spending decisions depended on the progress of their loan repayments.
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