This statistic shows the results of a survey conducted between April and October of 2016 among around 7,000 adult Americans on their preferred packaged coffee brand. The results were sorted by ethnicity. During the survey, 32.1 percent of African American respondents stated their preferred brand is Dunkin Donuts; 18.4 percent of Hispanic respondents said the same.
United States: Brand preferences for packaged coffee in 2016, by ethnicity
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Statistics
The Brand Strength Monitor. (November 16, 2016). United States: Brand preferences for packaged coffee in 2016, by ethnicity [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/640623/united-states-brand-preferences-packaged-coffee-by-ethnicity/
The Brand Strength Monitor. "United States: Brand preferences for packaged coffee in 2016, by ethnicity." Chart. November 16, 2016. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/640623/united-states-brand-preferences-packaged-coffee-by-ethnicity/
The Brand Strength Monitor. (2016). United States: Brand preferences for packaged coffee in 2016, by ethnicity. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/640623/united-states-brand-preferences-packaged-coffee-by-ethnicity/
The Brand Strength Monitor. "United States: Brand Preferences for Packaged Coffee in 2016, by Ethnicity." Statista, Statista Inc., 16 Nov 2016, https://www.statista.com/statistics/640623/united-states-brand-preferences-packaged-coffee-by-ethnicity/
The Brand Strength Monitor, United States: Brand preferences for packaged coffee in 2016, by ethnicity Statista, https://www.statista.com/statistics/640623/united-states-brand-preferences-packaged-coffee-by-ethnicity/ (last visited April 29, 2024)
United States: Brand preferences for packaged coffee in 2016, by ethnicity [Graph], The Brand Strength Monitor, November 16, 2016. [Online]. Available: https://www.statista.com/statistics/640623/united-states-brand-preferences-packaged-coffee-by-ethnicity/