Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type

How important is social media in determining which cosmetics to buy?*

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Release date

November 2017

Region

United States

Survey time period

October 2017

Number of respondents

864 respondents

Age group

18-75 years

Method of interview

Online panel

Supplementary notes

* All buyers.
The original question was posed as follows: "How important is social media in helping you determine which cosmetics you buy?"

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