In 2021, programmatically bought ads accounted for 94.5 percent of digital display advertising spending in the United Kingdom (UK). This share is expected to increase to 96 percent by the end of 2024.
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024
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Statistics
Insider Intelligence. (January 18, 2024). Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. "Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024." Chart. January 18, 2024. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. (2024). Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. "Share of Programmatic in Digital Display Advertising Spending in The United Kingdom (Uk) from 2013 to 2024." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence, Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 Statista, https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/ (last visited May 13, 2024)
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 [Graph], Insider Intelligence, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/