Leading hotel brands ranked by index ranking in the United States in 2018*
Leading hotel brands in the U.S. ranked by index ranking 2018
This statistic shows leading hotel brands in the United States ranked by average index ranking in 2018. YouGov's brand Index 2018 results show that Marriott ranked highest with a score of 33.7, followed by Holiday Inn at 30.7.
Leading hotel brands ranked by index ranking in the United States in 2018*
Index ranking**
Marriott33.7
Holiday Inn30.7
Hilton29.7
Holiday Inn Express28
Courtyard by Marriott27.8
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Source

Release date

July 2018

Region

United States

Survey time period

2018

Supplementary notes

* YouGov BrandIndex’s Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
The Index Rankings list shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018.
** Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
All Index scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks where the scores are tied.

Leading hotel brands in the U.S. ranked by index ranking 2018
This statistic shows leading hotel brands in the United States ranked by average index ranking in 2018. YouGov's brand Index 2018 results show that Marriott ranked highest with a score of 33.7, followed by Holiday Inn at 30.7.
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