Main reasons to travel for China's generation Y luxury travelers 2016

Main reasons to travel among generation Y luxury travelers in China in 2016

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Release date

June 2017

Region

China

Survey time period

2016

Number of respondents

334 respondents

Age group

18-36 years

Special properties

millennials or generation Y - young Chinese born between 1981 and 2000

Supplementary notes

The sample group for this quantitative survey was comprised of 334 high net worth individuals invited to participate through travel agents Diadema, 8 Continents, HHTravel and Magic.

Luxury travelers are defined here as individuals who spent at least 30,000 U.S. dollars on travel in 2015.

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