Survey on the brand vs. price awareness for sportswear in Germany 2013-2020
This graph illustrates the results of a survey concerning the brand and price awareness when buying sportswear in Germany from 2013 to 2020. During the 2020 survey period it was found that 36.7 percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.