Hugo Boss - global net sales 2009-2023, by channel

Net sales of Hugo Boss worldwide from 2009 to 2023, by distribution channel

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Source

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Release date

March 2024

Region

Worldwide

Survey time period

2009 to 2023

Supplementary notes

In reports prior to 2020, the source broke down figures for brick-and-mortar sales into "directly operated stores" and "outlets"sub-segments. Brick-and-mortar retail included "freestanding retail stores, shop-in-shops, and outlets".
In the 2021 publication, the source reported the online channel as 'digital sales'. In this statistic, 2020 and 2021 figures for online sales are reflected as reported in the 2021 release. Digital channels included "the Company’s own website hugoboss.com, digital pure players, leading marketplaces as well as bricks and clicks".
In the 2021 report, wholesale channel was reported as 'brick-and-mortar wholesale'. In this statistic, 2020 and 2021 figures for wholesae are reflected as reported in the 2021 release.

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