Frequency of purchasing private label items in the grocery store in the U.S. in 2017

Consumers' private label item purchase frequency on a normal shopping trip in grocery stores in the United States in 2017

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Release date

February 2018

Region

United States

Survey time period

September 2017

Number of respondents

2,488 respondents

Age group

18 years and older

Method of interview

Online survey

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