Total retail sales of toys in the U.S. 2020-2023

Total retail sales revenue of toys in the United States from 2020 to 2023

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Release date

2024

Region

United States

Survey time period

2020 to 2023

Supplementary notes

The source explains that the data only represents the retailers that participate in Circana's Retail Tracking Service. According to Circana's data, U.S. retail sales of toys generated 28 billion U.S. dollars in 2023. According to Circana's Checkout data, the U.S. market size for the total toy industry for 2023 (projected to 100 percent of the market) came to an estimated 41 billion U.S. dollars.

Dollar amounts have been rounded by the source.

The release date is the date the information was accessed.

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