Sales growth of the leading sock vendors in the U.S. 2016
Socks
Consumers often want to be dressed fashionably from head to toe. One thing that anyone needs is some pairs of socks in their wardrobe. Socks are items of footwear intended to cover peoples’ feet and to keep them warm and cozy in the winter and dry in the summer as socks help to absorb the feet’s sweat. They are sold as pairs and come in different sizes, lengths, colors and fabrics. In addition, the method of manufacturing them can vary: industrial production versus hand-made manufacturing.
The sock industry, as one part of the apparel market, is characterized by leading U.S. sock vendors such as Hanesbrands, the Kayser-Roth Corporation and Renfro – besides private label brands. Hanesbrands is an American clothing company based in Winston-Salem, North Carolina. The company is a key player in the U.S. sock market. Their product range includes leading sock brands such as Hanes and Hanes Premium. The trend in sales growth of sock brands in the United States can be found here. It depicts the percentage change in sales from each brand compared to the previous fiscal year.
On the other hand, hand-knitted socks are a special, hand-made present given to people on birthdays or holidays. For Christmas, it is traditional to hang up single stockings over night in the hope of getting a few small presents from ‘Santa’.
A still unsolved mystery on socks is the question why so many socks seem to disappear in the laundry. Many people find themselves looking for one lost single sock after finishing their laundry.