Biggest advertisers on Tencent Video pre-Spring Festival 2024
Yueda Kia and Apple were the largest ad spenders on Tencent during the week prior the 2024 Spring Festival. The automobile brand and the tech giant each accounted for 6.3 percent of the Chinese streaming platform's over-the-top (OTT) advertising revenue, which was estimated to total about 10 million yuan between February 5 and 11.