During a December 2023 survey in the United States, 47 percent of consumers reported habitually (always or most of the time) opting out of first-party cookies on social media websites. Among travel websites and food and beverage websites, the respective shares stood at 42.4 and 40.4 percent, respectively
Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Attest. (February 22, 2024). Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/
Attest. "Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type." Chart. February 22, 2024. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/
Attest. (2024). Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/
Attest. "Likelihood to Habitually Opt out of First-party Cookies among Consumers in The United States as of December 2023, by Website Type." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/
Attest, Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type Statista, https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/ (last visited May 11, 2024)
Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type [Graph], Attest, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/