Reasons for dissatisfaction with brand partnerships among influencers in France 2023
As of December 2023, according to a study among French influencers, the lack of freedom in the realization of content was the most common reason for dissatisfaction with brand partnerships - with 61 percent of respondents pointing towards it. Moreover, 17 percent of influencers were dissatisfied with brands' non-compliance with deadlines when partnering with them.