Alcohol consumer brand loyalty U.S. 2023, by age

Published by Jan Conway, Jan 26, 2024
In 2023, 75 percent of consumers aged 55 and older in the United States either agreed or strongly agreed that they usually purchased the same brands when shopping for alcohol. In comparison, only 58 percent of consumers aged 18 to 24 years old indicated the same.

Share of alcohol consumers who usually buy the same brand in the United States in 2023, by age

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Release date

April 2023

Region

United States

Survey time period

2023

Number of respondents

281 respondents

Age group

18 years and older

Special properties

Respondents who either agreed or strongly agreed.

Supplementary notes

The source does not specify the date or type of the survey.

The source asked respondents how much they agreed with the statement "For ___ products, I usually buy the same brand.: Alcohol".

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