Popular user-generated content product categories India 2023, by age group
Rakuten Insight on user-generated content (UGC), Indian consumers between the ages of 25 and 44 primarily consumed UGC related to the beauty, health, and wellness category, reflected in more than 65 percent of the responses. It was also noteworthy that 68 percent of consumers aged over 55 years were interested in electronics and home goods-related UGC.
Per a 2023 survey by