Top 25 brands with the most influencer cooperations in Germany 2023

Published by
Kasia Davies,
Feb 13, 2024

In 2023, Zalando was the brand with the most influencer partnerships in Germany at 119. Amazon, NA-KD Fashion, Douglas, and SHEIN rounded off the top five. 

Top 25 brands with the most influencer cooperations in Germany in 2023

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Release date

July 2023

Region

Europe, Germany

Survey time period

2023

Number of respondents

1,000 German influencers

Special properties

Instagram posts from the past three years

Supplementary notes

The 1,000 most successful German influencers were analyzed based on the number of followers and a total of 390,000 posts on Instagram.

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