Willingness to see sponsored social media advertising Singapore 2023, by age group
Rakuten Insight in July 2023, approximately 48 percent of respondents aged 16 to 24 years in Singapore expressed their willingness to engage with sponsored advertisements on social media platforms tailored to their interests or preferences. Meanwhile, 30 percent of respondents from that age group preferred not to view any advertisements.
According to a survey on social media advertising conducted by