Influence of online platforms on purchase decision in India 2018-2021

Published by A. Minhas, Jul 26, 2023
In 2021, the marketplaces at 34 percent among other online platforms had the most influence on the purchase decision of Indian consumers. In comparison, branded websites had the least influence at eight percent on consumers while shopping in India.

Influence of online platforms on purchase decision in India for 2018 and 2021

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Release date

April 2023

Region

India

Survey time period

2018 and 2021

Number of respondents

10,000 to 20,000

Special properties

urband and rural coverage

Supplementary notes

Survey question: "From which of the following online platforms did you receive the information that most influenced your purchase decision?"

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