TikTok: most popular personal fragrance related trends Q1 2023
In the first quarter of 2023, 'Perfume' was the most popular personal fragrance-related trend on TikTok with almost 40 billion views. Overall, 'Cologne' had 4.7 billion views on the app, and 'Eau de Parfum' reached over 1.8 billion TikTok users.