Favorability of Spotify Wrapped in the U.S. 2022
According to a survey from 2022 among U.S. Spotify users, Spotify Wrapped was mostly viewed with neutral feelings, while 30 percent had a favorable opinion. The format, which is published towards the end of each year, shows users which shows, songs, and artists they have consumed and enjoyed most during the past year. Over the last years, it has become the source of many viral memes and posts.