B2B SaaS industry's organic vs. paid CPL in the U.S. 2018-2022
Between January 2018 and November 2022, the average cost per lead (CPL) in the business-to-business software-as-a-service (B2B SaaS) industry in the United States amounted to 310 U.S. dollars for paid channels. For organic ones, the CPL reached almost 165 dollars.