According to a survey conducted among New Zealanders in May 2022, Gen Z accounts for the largest share of consumers who shop in-store at least once a week in New Zealand, with a share of 74 percent. In comparison, baby boomers only accounted for 53 percent of New Zealand's weekly offline shoppers.
Share of New Zealanders who shop offline at least once a week in New Zealand in 2022, by generation
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Klarna. (December 21, 2022). Share of New Zealanders who shop offline at least once a week in New Zealand in 2022, by generation [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1356524/new-zealand-share-of-new-zealanders-who-shop-offline-weekly-by-generation/
Klarna. "Share of New Zealanders who shop offline at least once a week in New Zealand in 2022, by generation." Chart. December 21, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1356524/new-zealand-share-of-new-zealanders-who-shop-offline-weekly-by-generation/
Klarna. (2022). Share of New Zealanders who shop offline at least once a week in New Zealand in 2022, by generation. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1356524/new-zealand-share-of-new-zealanders-who-shop-offline-weekly-by-generation/
Klarna. "Share of New Zealanders Who Shop Offline at Least Once a Week in New Zealand in 2022, by Generation." Statista, Statista Inc., 21 Dec 2022, https://www.statista.com/statistics/1356524/new-zealand-share-of-new-zealanders-who-shop-offline-weekly-by-generation/
Klarna, Share of New Zealanders who shop offline at least once a week in New Zealand in 2022, by generation Statista, https://www.statista.com/statistics/1356524/new-zealand-share-of-new-zealanders-who-shop-offline-weekly-by-generation/ (last visited May 19, 2024)
Share of New Zealanders who shop offline at least once a week in New Zealand in 2022, by generation [Graph], Klarna, December 21, 2022. [Online]. Available: https://www.statista.com/statistics/1356524/new-zealand-share-of-new-zealanders-who-shop-offline-weekly-by-generation/