Lack of time as a marketing barrier in companies in South Africa 2018-2022
As of 2022, 33 percent of companies in South Africa confirmed the lack of time to manage channels to be a barrier of quite some magnitude facing online marketers by preventing them from getting more value out of social media. This was the highest rate since 2019 (39 percent). Moreover, 23 percent believed this obstacle posed some or significant barriers. All in all, the great majority of companies confirmed lack of time is a considerable barrier in the face of online marketers.
