LinkedIn account effectiveness in companies in South Africa 2019-2022
As of 2022, likes and shares alongside comments and mentions were considered the most frequent methods among South African companies for measuring the effectiveness of their LinkedIn accounts, as 43 percent of those voted for this method. This marked an increase in adherence to likes and shares compared to the previous year, when 36 percent depended on it. Comments and mentions reflected the same importance as likes and shares in 2022.