Purchase drivers for Muslims during Ramadan Middle East 2022, by country
According to a survey conducted in selected Middle Eastern countries in February to March 2022, 77 percent of all Muslim respondents stated product quality was the leading purchase driver during Ramadan in 2022. The share of Muslim respondents stating product quality as the driver of purchase during Ramadan was the highest in Jordan, with a share of 79 percent, followed by Saudi Arabia.